A project to create visually appealing marketing material that effectively communicates the benefits of tuck. and drives user acquisition and engagement.

Scope of Work:

• Conducted market research to understand the target audience and their needs and preferences
• Defined the unique value proposition of Tuck and highlighted its key features and benefits
• Developed a visual brand identity and tone of voice for Tuck to create consistency across all marketing materials
• Created eye-catching graphics and designs that appeal to the target audience
• Developed a marketing plan that outlines the target audience, messaging, channels to reach them, and budget
• Designed and produced marketing material such as flyers, posters, social media posts, email campaigns, and video advertisements
• Optimized the marketing material for search engines and social media algorithms to maximize visibility and reach
• Launched a comprehensive advertising campaign to reach the target audience and drive app downloads

Results:

• Created a visually appealing marketing material that effectively communicated the benefits of Tuck to its target audience
• Successfully increased brand awareness and drive user acquisition and engagement through the advertising campaign
• Achieved a high level of engagement with the target audience through the marketing channels used
• Continuously tracked and analysed the results of the marketing efforts and made data-driven improvements to the marketing plan to maximize effectiveness.

This project demonstrates my ability to create visually appealing marketing material and develop a comprehensive marketing strategy to drive user acquisition and engagement for the Tuck cashback app.